Shev Kelly

Shev Kelly is an established makeup artist known for creating distinctive, bespoke looks. The brief was to develop a timeless identity that reflected the elegance and sophistication of her work while remaining authentic to her bold, recognisable personality.

Created for Shev Kelly while working at Adzee Media, the identity was built around a distinctive modern serif typeface. Inspiration was drawn from Shev’s signature electric-blue eyeliner and the fluid movement of delicate makeup brushstrokes, combining refined typography with expressive visual details.

The resulting identity balances timeless elegance with a bold contemporary edge. The electric-blue accent gives the brand an instantly recognisable signature, while the refined typography and brushstroke-inspired elements create a sophisticated visual system that feels unmistakably Shev.