The Zebra Effect

BRAND IDENTITY · TYPOGRAPHY · FASHION

  • The Zebra Effect is a curated fashion retailer bringing together an eclectic collection of distinctive pieces. The brief was intentionally open-ended, allowing the new identity to be shaped around the brand’s evolving aesthetic rather than a single fashion style.

  • Created for The Zebra Effect while working at Adzee Media, the identity explored the contrast between sharp, angular forms and feminine elegance. Refined typography and a minimal visual language were used to create a brand that felt elevated and fashion-forward while retaining its individuality.

  • The resulting identity is simple but full of personality—bold enough to stand confidently alongside every carefully selected piece. Rather than tying the brand to one particular aesthetic, the identity provides a versatile foundation that can evolve with its collections while paying homage to the visual language of high fashion.

A woman with straight light brown hair poses with one hand on her head against black and white backgrounds, wearing black clothing and shoes, with the words "The Leba Effect" written over her.
Multiple fashion models are shown on smartphone screens, with text indicating a fashion event in July 2022, against a dark background with stylized writing.
Fashion advertisement featuring a woman in sunglasses, a black top, gray skirt, and checked coat, with bold "A/W" text indicating fall/winter collection, and a close-up of a clothing label that reads "The Zebra Effect."
Close-up of a clothing label inside a black garment, with the brand name 'The Label Effect' visible.
A fashion advertisement featuring a woman in a black blazer lying on the floor, with the text 'Fashion Destination' and 'Be Bold' on a black background.
A woman with dark hair and red lipstick sitting on a white geometric structure, wearing a white sleeveless top, black ankle socks, and high black platform shoes, with text overlay reading 'The Lehra Effect' in black cursive font.

PROJECTS

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