Rexer and Co.

Rexer & Co needed a distinctive logo that reflected its position within the luxury watch market. The objective was to create a mark that felt established, refined and trustworthy, without borrowing too heavily from the visual language of traditional watch brands.

The design direction focused on restraint, precision and timelessness. A custom monogram was paired with an elegant wordmark, using considered proportions and spacing to create a cohesive, premium signature. Deep navy and gold were used to reinforce a sense of exclusivity and sophistication.

The final logo gives Rexer & Co a confident and recognisable identity, designed to translate across digital and physical applications. Refined yet contemporary, the mark reflects the precision, craftsmanship and elevated service associated with luxury timepieces.