Lydford + Co

BRAND IDENTITY · CREATIVE DIRECTION

  • Inspired by the underground bars and bootleggers of the 1920s Prohibition era, Lydford & Co. transports its audience into a world of secrecy, celebration and intrigue. The brief was to create a sleek and timeless identity that honoured the history of its landmark location while giving the venue a distinctive contemporary presence.

  • The creative direction drew upon the restraint, sophistication and mystery of the era. A monochromatic colour palette was paired with a bold logotype and refined visual motifs, allowing the venue’s historical narrative to shape the identity without relying on overly literal Prohibition references.

  • The resulting identity feels confident, sophisticated and enigmatic. Its restrained palette and strong typographic language create a cohesive visual system that pays homage to the venue’s legacy while establishing Lydford & Co. as a timeless destination in its own right.

A bartender in a black shirt sprinkles powdered sugar over a cocktail garnished with orange slices and fresh mint leaves.
Two business cards from Livford & Co winery with contact information, placed on a dark surface with a green leaf and a pair of wooden pencils.
A collage featuring a cocktail menu on a clipboard, a close-up of a hand pouring a drink, and a menu with beverage options on clipboards, along with some snacks and flowers on a gray surface.
A promotional poster with a black background and pink and white graphic designs featuring a woman's face and various illustrations. The text announces a weekly Friday event offering $5 basic spirits including gin and juice shots from 7 to 10 PM, with DJ Nica performing until 1 AM, located at Lyford & Co, 116 Nepean Hwy Mentone, Australia.
A colorful poster advertising the 2023 NYE Tropical House Party with pink flamingos, tropical leaves, and vibrant text. The event features free entry, $15 cocktail jugs all day until 9pm, resident DJ, free sparkling wine on arrival, and is located at Lyford in Mentei, with contact details at the bottom.
Two separate images of people enjoying wine at a bar or restaurant, with the Lyford & Co. logo visible in both images. The first person is a woman with dark hair, pouring a drink, while the second image shows three women in conversation at a table with wine glasses.

PROJECTS

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