Lydford + Co

Inspired by the underground bars and bootleggers of the 1920s Prohibition era, Lydford & Co. transports its audience into a world of secrecy, celebration and intrigue. The brief was to create a sleek and timeless identity that honoured the history of its landmark location while giving the venue a distinctive contemporary presence.

The creative direction drew upon the restraint, sophistication and mystery of the era. A monochromatic colour palette was paired with a bold logotype and refined visual motifs, allowing the venue’s historical narrative to shape the identity without relying on overly literal Prohibition references.

The resulting identity feels confident, sophisticated and enigmatic. Its restrained palette and strong typographic language create a cohesive visual system that pays homage to the venue’s legacy while establishing Lydford & Co. as a timeless destination in its own right.