Frenchy’s Hair & Beauty Parlour

Frenchy’s is a modern beauty parlour that brings the glamour and rebellious spirit of the Prohibition era into the present day. The brief was to create an identity with confidence and moxie—one that could speak to the drama of the Roaring Twenties while feeling bold and relevant to a contemporary audience.

The creative direction was built around the meeting of two worlds: vintage glamour and modern attitude. A dominant red palette references the iconic red lip, while dramatic typography and evocative visual overlays give the identity a sense of theatre, confidence and unapologetic femininity.

The resulting identity is expressive, memorable and full of character. Every element works together to position Frenchy’s as more than a beauty destination—it creates an immersive brand experience centred on confidence and transformation, from the outside in.