Big Kahuna Burger

Big Kahuna Burger brings together surf, sea, sand and seriously good burgers. With a name that naturally evokes retro beach culture, the brief was to create a playful identity inspired by the laid-back energy and bold visual style of the 1970s.

The creative direction combines hand-drawn illustration with inflated, expressive letterforms that appear to ooze over the edges of a burger patty. A sun-soaked retro colour palette carries the nostalgic surf aesthetic across the wider visual language, giving the brand plenty of warmth, energy and personality.

The resulting identity is bold, memorable and unapologetically fun. From its tactile brand mark to its vibrant supporting elements, Big Kahuna Burger serves up a cohesive visual system with plenty of flavour, a mouthful of typographical deliciousness.