The Garden of Good and Evil

The Garden is an intimate tapas and wine bar with a rustic-chic café atmosphere and picturesque beer garden. Building on the existing brand identity, the brief was to expand the visual language and bring a more creative, sophisticated and considered edge to the brand across print and digital touchpoints.

I developed and extended the existing identity across a range of brand applications, including menus, posters, promotional collateral and digital assets. My role focused on evolving the brand visually while maintaining a clear connection to its original foundations.

The visual direction shifted away from the brand’s darker aesthetic toward something warmer, more organic and evocative of growth. Earthy tones, natural elements and a softer visual language were introduced to better reflect the garden setting and create a stronger sense of nurture, warmth and atmosphere.

The result was a more cohesive and elevated brand experience that felt contemporary and sophisticated while still retaining the intimate, relaxed character of The Garden.